I am Benjamin Bar, a freelance SEO consultant with over 14 years of experience. I design strategic and bespoke search strategies for businesses, especially those in the B2B sector. My approach to SEO is based on understanding my client's business context, building strong relationships, and focusing on meaningful content that resonates with both the audience and search engines. I emphasize the importance of context in SEO, advocating for a holistic view that considers the business’s identity, goals, and the relationships it fosters. I believe in the power of building authority through content strategy, knowledge graphs, and entity connections, rather than just focusing on technical aspects like keywords and backlinks. My thoughtful and personalized approach to SEO includes active listening and a commitment to understanding my clients' unique needs and challenges. I share my insights and strategies through various platforms, including webinars and my blog, where I discuss the evolving nature of SEO and its intersection with human behavior and relationships.