The birth of BASICS was mooted in 2015, when I finally decided to act on an idea. Driven by the desire to over come my own obstacles. To us, “BASICS” symbolises a vision that anyone can be inspired to invent practical solutions that work for them. In 2016, world leaders following a historic United Nations Summit, had adopted the Sustainable Development Goals (SDGs), where over the next 15 years, these new Goals will universally be adopted by all countries behind efforts to end all forms of poverty, fight inequalities and tackle climate change by the year 2030. As the founder, now in my early 40s, this unprecedented UN decision had a considerable impact on me and how not pursing a sustainable future will affect my own family. We decided to focus our energy behind SDGs Goal-9 by pushing a creative thought to reality by adding our unique flare of emotional and functional sense, into a concept. Our core value lies in the pursuit of bringing sustainable products and services at affordable prices. We love the challenge in solving daily problems by creating innovative ideas that help people simplify, organise and improve their lives. Join us on a journey towards a sustainable future. Hari Naveen Christopher Founder, BASICS