At Binocktails we ask ourselves that question time and time again. While our customers are both men and women, orders from women far outnumber orders from men. Our best-selling flask, the Bev-Cam camera flask, was not marketed directly to women, but about 70% of our sales for that great hidden flask are to women from around the world who are looking for a way to smuggle booze. So, when we looked to expand our line of secret flasks, we thought about creating specific flasks for women. In doing so, the most obvious question we had to ask was, where do women hide their flasks? During our first design session, we realized the most likely place was in their handbags. That led us consider what a woman puts in her handbag. We brain-stormed a list of items, things … pens, sunglasses, reading glasses, a wallet, cosmetics, a comb or a brush, the list went on. Then contemplated which of those items could be easily converted into a secret flask. Looking at the list, we realized a woman always wants to look her best, so we decided, let's make a hidden flask out of a hairbrush. The Bev-Brush was an instant hit worldwide, featured on TV programs and numerous gadget websites. And the number of social media posts we have had is well into the six-digit mark. We also came up with the idea for our next product, Bev-Bag, a fully functional handbag, complete with a flask. We believe this hidden flask, which is still in the development stages, will be the greatest flasks for women ever and a fantastic addition to our line of disguised flasks. We will not give all the details away before its launch in early 2014, but the Bev-Bag will hold 20 oz. of booze. We can almost guarantee it will pass undetected through any bag check before entering a bar, club, concert or sporting event. Based on past performance, we’re sure you will agree that we will continue to come up with the best flasks on the market. All it takes is one look at our current line of sneaky flasks to see how realistic they look. So to answer the question, we don't care why women love hidden flasks. We just love creating them!! Party hard and drink responsibly. Find full information at: http://www.binocktails.com/product/9/%22bevbrush%22+6+oz.+paddle+brush+flask.html