Anna Novikova
CEO / Designer
My name is Anna, CEO and Designer behind the AktiwNation Activewear brand. If you are ready for an adventure, then fasten your seat belts and let’s go.
First stop is Russia – the place where I was born. A country with a rich, and diverse culture, where old traditions and customs are still kept; endless expanses with boundless forests and amazing landscapes; cold and sometimes even glacial winters with frost on your eyelashes; “golden” autumns with breathtaking leaves in the fall; new life every spring and happy children in the river every summer. Russians are unpredictable, sometimes strange and illogical. At first sight it seems that Russians are cold and hide their emotions, but don’t be quick to judge…wait until you become friends with them and you will fully feel the big Russian heart and understand the mysterious Russian soul. What can I say, life there is like a ride on your bike with your eyes closed. You never know what will happen tomorrow. It’s a shot of adrenaline in your blood, and once you try it, you become addicted.
Russia is the place where I started my adventure called DANCE. It takes over my whole body, and I am still addicted. Every time I am in class or on the dance floor, something changes inside, and I can’t stop myself. This is my escape from reality, where I can express my feelings, where I can be speechless even if my body says a lot. I always say that dance is for my soul. It makes me a happy and complete person.
Another one of my adventures is called SPORT FASHION. I can truly say that I adored my time working at the largest worldwide sport company and feel so lucky to be able to learn from amazing people around the world and improve myself as a professional. Sport has always been a big part of my life. Growing up in a sport family, I tried almost everything with my mom and dad – starting with volleyball, soccer, tennis, to skiing, snowboarding and biking. My life was always active…I love to set goals and do my best to reach them. Trying so many sport activities in my childhood, I understand gear is important. The quality of your active wear can give you an advantage, support your muscles and protect you from breaks. Plus, it can give you motivation and inspiration, especially for girls.
But now its time to come back on board, fasten your seat belts and get ready for the next stop – the United States of America. New country, new hopes, new opportunities. This is the place where all your dreams can come true… if you work hard. This is a country where you can find almost all nationalities and different cultures inside one city; a country of workaholics and people with big ambitions; people with big smiles and entertaining accents that I can listen to for hours; a country that gave IPhones, Starbucks, and Facebook to the world; a country of freedom and new technologies; a country that welcomed me warmly and where I met so many amazing people. This is the place where AktiwNation was born – my new adventure that combines all my experiences into one. It is an adventure I want to share with you through my experiences and my love. I created this line for you, people who value inside and outside beauty, care about a healthy lifestyle, push the limits, take the challenge and demand the best in fashion and function. I do it all for you with LOVE. Hope you will stay on board and continue our amazing flight, and hopefully, we can make the world a little happier and healthier place.