The activewear industry has experienced significant growth in the last decade, demonstrating that competition exists and that it is not limited to athletic retailers. To be truly unique in such a growing industry, AktiwNation have created not only a stylish collection of dance and active wear but also a nation of healthy people who care about each other no matter what sport, religion or nationality. AktiwNation founder Anna Novikova developed the idea of creating thousands of "Aktiwers" around the world, who would help and encourage each other to have healthy and fulfilled lives.