Greg Hyer is the co-owner of Linking into Sales. His experience in sales and digital marketing in the retail, ecommerce and software-as-a-service (SaaS) industries has led him to discover his passion for social selling. The rapid adoption of social media platforms like LinkedIn, Twitter, Facebook and Google+, Greg saw the opportunity for sales professionals stand out among their peers and to create deeper, smarter relationships with prospects and customers. By combining selling skills with digital marketing strategy and techniques, a sales professional can become a trusted advisor that helps the buyer navigate the buyer’s journey and enables them to make a buying decision.