Linking Into Sales

At Linking into Sales, we feel that social selling is about opening, not closing. When Greg Hyer and Martin Brossman met in 2009, they discovered they shared the vision of helping sales professionals understand social selling. The traditional sales approach of cold calling is becoming more and more obsolete. Social selling has developed because the buyer's behavior has changed. More and more buyers are choosing to self-educate using online tools and social media platforms. Today's top sales professionals have adopted social selling because it helps them discover these prospects and help them navigate the buyer's journey. Linking into Sales, founded in 2009 by Martin Brossman and Greg Hyer, helps business-to-business sales professionals develop their social selling skills through online and classroom training, workshops and 1-on-1 coaching. In addition, they work with sales and marketing organizations to develop social selling training programs customized to the needs and goals of the organization. Martin and Greg co-host the number one social selling podcast, “The Social Selling Podcast by Linking into Sales,” which can be found on iTunes, Stitcher, Tunein, Player.FM and YouTube.