As a 20+ year, experienced architect, of global software products for mobile, consumer and enterprise markets. These products are in your pocket (mobile), in your car (infotainment) and in your home (BluRay, STBs, DVRs etc). As a pioneer, expert, inventor (patented) and co-founder of an international global software company (Nasdaq & IPO). Jerry has received the Queen’s Award for Technological Achievements twice. Recently, has led BBC R&D Mobile research, and then Companion Screen research. Chair of DVB CM-COS setting commercial requirements for companion screen synchronization for Europe (now reflected in HbbTV 2.0) With over 40 years in playing the guitar, he is an Ex-pro-guitarist, 20 years as a music instructor, and music theory expert.