Sherry Truhlar
President and lead Benefit Auctioneer
Benefit auctioneer Sherry Truhlar escaped a corporate cubicle to launch Red Apple Auctions. Today she works as an charity auction educator and onstage fundraising auctioneer, teaching schools and nonprofits across the USA how to plan profitable benefit auctions. She works with a span of clients from California to New York, with small volunteer-run nonprofits eager to hit $15,000 to high society events peaking at over $1 million in a single night.
A prolific writer for her own blog and other fundraising sites, her advice is tapped by thousands of auction planners seeking to improve their benefit auctions. She's been covered by two television shows, blogs and magazines (e.g. Northern Virginia Magazine, Town & Country, The Washington Post Magazine, AUCTIONEER), and several podcast and radio producers focused on the nonprofit industries. She's a frequent speaker at fundraising conferences and an entertaining auctioneer for America's nonprofits. Check the website to see where she'll be performing next.