BookIM, short for Book Internet Marketing, is a consulting service to assist authors in the tricky areas of book marketing and ebook advertising. In the past book advertising activities ranged from traditional print display ads as contrasted to today’s environment that requires direct mail and email campaigns in addition to pay per click ads. The actual publishing/distribution aspects have been addressed by the likes of Amazon; however; the marketing piece of the puzzle remains a quandary and requires a massive effort on the part of the fledgling author. Worse, Internet book advertising can be both time consuming and expensive. BookIM addresses these issues with affordable, innovative multi-channel direct marketing programs that is accessible to authors and publishers alike