Headquartered in Beaverton, Oregon, Brandefined serves clients across the nation, ranging from bed-and-breakfasts to sports and adventure companies. Brandefined specializes in social media marketing, offering small business owners assistance in developing an online presence through its services in branding and Internet marketing. With approximately half the American population on Facebook, Brandefined understands that this and other social media sites represent an important component of business development, especially for start-up companies without the capital of major corporations. Brandefined focuses its marketing campaigns on search engine strategies, content management, and Facebook advertising. The company also maintains a staff of professional graphic designers that develops custom images for Facebook profiles and fan pages, logos, and other web applications. None of these elements stands on its own, however, and Brandefined ensures that they work together to attract customer attention. Additionally, the company constructs each plan to fit the unique character of the client and meet any budget requirements and other special needs.