Chris Turner founded Breathe Tech to develop and bring to market the BREATHE|Smart air quality monitor. "As a parent living in a busy city, I'm constantly concerned about the negative effects of air pollution on my family’s health, and with every new study, the evidence gets stronger. I read that even if you can’t avoid it completely, exposure to air pollution could be reduced by as much as 50%, just by adjusting the route we take to work, school or nursery." BREATHE|Smart measures and displays real-time concentrations of harmful PM2.5 particulates so you can reduce your exposure to toxic air and minimise the associated negative health effects. PM2.5 particulate matter is the deadliest form of air pollution due to its ability to penetrate deep into the lungs and blood stream. BREATHE|Smart - The only all-in-one air quality monitor for home & on-the-go. - Displays real-time pollution levels so you can reduce your exposure to toxic air. - Works on its own out of the box, no phone, app or subscription required. - Gives advice on reducing exposure when air pollution levels increase. - Know when it’s safe to exercise or spend time outside without doing more harm than good Funding on Indiegogo from 27th November to 24th December 2018.