San Francisco, CA, July 10, 2010 ---- The company is founded by two social media specialists who have worked in the industry since the Facebook application craze started in 2007. Cygnis Media firmly believes that a well designed and professionally executed digital marketing campaign including aspects of the interactive web such as social media networks, viral videos, community management, and more, can add great value to an existing brand or business. Unfortunately, most social media marketing campaigns yield poor results and are often deemed as failures. Upon investigating these failures or witnessing them firsthand, the Cygnis team found that there was no real mystery as to ‘why’ this was happening; the reasons were clear as day. A deeper and more detailed post on this subject matter will be made available at a later time on the Cygnis blog, but just to touch on it briefly, it can be said that several social media campaigns are failing due to the fact that they are being treated like conventional advertising campaigns. Little emphasis is given to tracking the success of the campaign and even lesser still is being done to tweak and enhance based on user feedback. The beauty of the social nature of today’s web sites is that you can constantly communicate with your consumers and get insight on how they think and react to the way you execute particular strategies. One cannot stress enough the importance of analyzing this data and learning from it. Enter Cygnis Media. The main reason for starting this company is to be a premier new media marketing company that aligns itself with the goals and objectives of the client and help add value to the existing business by utilizing the available channels found on the Internet. The goal is to not only create and execute the plans, which will help clients best achieve the objectives and success metrics, but to also educate them along the way, helping them better understand the concepts of new media marketing. Because ultimately, no one knows the business better than them, and without their feedback and participation, the campaign will not reach it’s full potential. In future posts on the Cygnis Media blog expect discussions on topics trending the social media, digital marketing, mobile development, design and creative genres. Every now and then, expect a review of an interesting book or two, some cool new web or mobile applications and whatever else the tech world is buzzing about that week. To learn more about social media and how it can help add value to your existing brand or business, drop by their web site and drop them a line for a no strings attached free consultation session. They look forward to hearing from you.