Social Media Marketing Expert, Lacey Clifton, specializes in leveraging dynamic media platforms for organic, customer-centric marketing. She has been working with surgeons and specialty medical practitioners since 2009, providing training, coaching, and full-service marketing for lead generation, but has been marketing through online social media platforms since their first adoption by small businesses. She continues to train independent small business owners and non-profit organizations the best practices, techniques, and tools to leverage social media platforms, including Facebook, LinkedIn, Twitter, Pinterest, YouTube, and Google+, as well as how to optimize copy in websites and blogs for optimal SEO exposure, including using Google Authorship, site maps, and webmaster tools.