Reaching out to over 25 million viewers every week in India, Channel [v] offers a mix of entertainment customized to the palate of the Indian youth. Channel [v] has pioneered unique youth engagement initiatives since its inception. From the launch of the first reality show on TV - [v] Pop Stars, the soaring success of close to a decade for [v] Get Gorgeous, the launch of India's first youth fiction, [v] Roomies to the hosting of India's Biggest College Festival, [v] Indiafest '10, Channel [v] is today known for creating innovative, award winning and cutting edge content and interactions that reflect youth passions.