Vineet Arya is an entrepreneur and marketing whizz with 24 years of experience. Having worked with some of the marquee organizations — Tata Power, Sandisk India and AMD Inc among others, Vineet has led and executed needle moving projects that positively impacted the top line and bottom line. He specializes in GTM initiatives, integrated marketing strategy development, channel partner management, media planning and brand management. Through Cohiire, Vineet is pioneering and establishing the concept of Gig CxO and transforming the way companies hire senior management workforce. He also serves as a mentor to early- and growth-stage startups, for NASSCOM 10,000 startups, Dept. of IT, BT, and S&T by Govt. of Karnataka, IvyNext, Wadhwani foundation & Atal Incubation Center of BIMTECH in an effort to give back to the community.