We are just beginning to understand the value of smartphones, and with millions in use at any given moment, the value of application based communication or organization is escalating. With a solid understanding of the coding that is involved, anyone can make an app, but what about the great ideas that are concocted in the minds of users? These are the individuals that the program aims to get involved in the creation process. Ultimately, it will improve the quality of applications we find for our devices and can induce waves of change in the industry in an instant.