Datamatics will present an expert’s point-of-view on Big Data and its relevance to the Market Research Industry at ESOMAR Best of India 2013, held from Mar 25, 2013 to Mar 26, 2013 at Bengaluru (India). Sandeep Arora, Sr. Vice President- Research & Analytics, Datamatics and Country representative of ESOMAR will be the subject matter expert. His presentation will focus on how the Market Research industry can use Big Data to their advantage and thrive in the era of Big Data. Big Data and Mobile application will be one of the key highlights of ESOMAR Best of India 2013, held to explore opportunities for the Market Research industry. The arrival of Big Data has changed the way the Market Research industry used to run. Today, Big Data is redefining market insights. Mr. Arora will provide insights on how the industry can adapt to the inevitable and use the change to their advantage. He will elucidate how MR firms can use it as a tool for their own services rather than viewing it as a potential competitor.