deAsra is a not-for-profit (Section 8) organization committed to enabling people to start, manage & grow a small business successfully. It offers a platform wherein, setting up, managing & growing a small business is made simple & entrepreneur friendly through a broad array of support services. Each of the services is simplified, benchmarked, tech-enabled, expert-led, with customer-friendly functionality, convenience & speed. The ultimate aim is to support 25,000 entreprenuers or aspirers over the next 3 - 4 years in helping their business grow - be it by small business financing, business performance checks for existing businesses or support in setting up new businesses at fresh. deAsra is established by Dr. Anand Deshpande, Founder, Chairman and MD of Persistent Systems, and his wife Sonali.