At Vermillion, different creative and marketing strategies are used in order to obtain consumer attention and provoke shoppers to purchase or use a specific product. We use different ways of thinking to create catchy slogans that capture consumer attention. Creative strategies promote publicity, public relations, personal selling and sales promotion. We create print communication that not just grabs attention but makes an impact in a short time. Our focus is on strong branding, tight copy and interesting propositions to connect and drive sales. Our focus, when it comes to radio advertising is: excellent strategy, thought provoking content and skillful media buying. Because we believe that the right spot gets the right response.