The dJAX DMP Manager proves to be a core pillar in the data driven market, acting as a centralized platform that collect, compile, analyse and organize the first, second and third party data from online and offline sources. With dJAX DMP Manager, marketers are able utilize the data and arrive at a baseline profile of the audience they intend to target. Marketers and publishers also use the processed data to plan, automate their advertising and this information can be used to aid in cross platform advertising.