Do You Buddy, Inc. addresses the "problem" of monetizing social media. Banner advertising isn't working. Coupons are relics from the print age. The solution? It's called Buddy Buddy Buddy. Shoppers earn Buddy Bucks when they make a purchase--and also when their friends whom they've referred makes a purchase from the same store. Then again when their friends of friends make a purchase, and finally AGAIN when friends of friends of friends make a purchase. Thus the name: Buddy Buddy Buddy.