“Earth Natura is excited to announce the upcoming introduction, launch, and release of their widely anticipated ‘kid friendly all natural and organic deodorant.’ Though not an antiperspirant (as antiperspirants are harmful,) it contains certain natural ingredients that help to keep the skin dry, thereby aiding perspiration. This high-powered deodorant has been tested for over 24 hours, and found to be highly effective against body odor, and safe for children, teens, and adults.”