World famous tattoo artist, Don Ed Hardy is considered by many to be the Godfather of Tattoo. His tattoos and artwork are recognized worldwide. A chance meeting between fashion icon Christian Audigier and Don Ed Hardy developed into an apparel brand that started the tattoo clothing phenomenon. Inspired by a lifetime of artistry, the brand and its likeness rose to exceptional popularity in record time. The appeal of Ed Hardy is timeless and continues to evolve as a lifestyle fashion brand that celebrates classic American tattoo art.