E-commerce is becoming popular day by day. Many companies are changing their business models to cope with the changing times. Businesses invest a lot of capital in online marketing, every year. This is because the ROMI (Return on Marketing Investment) is generally very high. Online resource directories are the latest buzz in the field of internet marketing. They provide a better and direct approach to all businesses for reaching new clientele. Since the last five years there has been growth in the number of these directories. All of them claim to provide targeted local listings and business listings, but only a few of them help generate genuine traffic. The customers are also bewildered by the irrelevant results that are not useful to them.