In the upcoming decade, No one knows what will be the look and feel of the digital world. The trade fair industry needs to put their feet into the shoes of digital marketing and mark their presence in the current Digital market. The trade fair organizers will always be successful only if we are ready to change and if they consider the change as an opportunity. It’s a stupidity to follow all the changes of the digital world, among the practically endless possibilities offered by digitization, the organizers have to successfully identify those solutions that offer added value to our customers and to the service providers, while making the trade fair business even more efficient.