The most important financial stories, with personality is the online resource about social and cultural life of London's finance professionals. We cover business and social events, interview key personalities in the investment and banking industries, and bring you news about key financial events. Our aim is simple: to give you intelligent and enjoyable insights on the most important financial stories, and introduce you to social and cultural events of London’s financial scene. So how do we do that? To begin with, by talking to people who know their stuff. That means City professionals, fund managers, stockbrokers, industry experts, and knowledgeable commentators. We have a wide range of financial professionals who contribute regularly their expertise. We stay informed by reading a huge amount of financial news and commentary every day. That means all the mainstream sources – press, websites and magazines – and many more specialised ones, such as broker reports, hedge fund blogs, newsletters, newswires, trade journals and so on. And finally, by writing articles that we would want to read ourselves, which means intelligent, thought-provoking, practical and entertaining, written in plain English. So that's what we provide – a roundup of the most important financial stories, interviews with financiers, and practical lifestyle and cultural news to help you stay on top of your game.