Focalytic is a market research and intelligence company that uses social media research, text analysis and dashboarding to provide conversation based solutions. We are made up of experienced market researchers, text and research analysts, and web gurus who gather, collect, measure and analyze online, social media, and unstructured text data in all forms with the goal of evaluating conversation and consulting and assisting in answering business questions. Our proprietary processes began in some of the largest US Universities, have been applied to the consumer, B2B, and political sectors, and have been under development for over 25 years. Steeped in established text analytic and market research approaches, our processes will provide you with actionable focused insights.