To create a niche market in the dental sector that is unique and differentiated enough to secure market share and provide a sustained competitive advantage versus the variety of general and specialists dentists that mostly focus on general or cosmetic dental services and offer implant services in a limited fashion and often have to refer patients from a specialist back and forth to the general dentist. The competition in the sector is fierce and will worsen given increased numbers of dentists and decreased dental needs moving forward by patients.