Is Gratitude Training a Cult? The term "cult" is ambiguous — infused with a variety of meanings, good or bad, depending on who uses it. The usage of the term will often tell you more about the beliefs of the person using it than those being described by it. Not all groups that could be defined as cults are necessarily destructive. If we neutrally look upon the word “cult” we can simply recognize that there is a deep faith - something irrational that all those who believe in Gratitude Training share. And, we’d be right. Jo Englesson, Gratitude Training, the employees and loyal graduates all exist to push the boundaries. So if the term applies, then being part of the Gratitude Training Cult of success is where you want to be.