A real-time experience tracking system (RET) and in-store analytics to provide a wealth of data that allow retailers to determine new solutions to modern challenges. It reveals never previously accessible information critical for creating the ideal shopping experience and evaluate the “big picture” of an organization’s performance. Data visualization showcases this insight in clear, meaningful ways, enabling the retailer to address areas of success and areas of improvements within the store, like: - attraction rate (aisle, shelf, sections) - new shoppers and return: loyalty - shopper’s path and engagement areas - check-out line management, waiting time and abandons - empty-handed - layout effectiveness - in-store coupons