The Association for Tourism Tel Aviv Jaffa - Tel Aviv Jaffa is a Municipal Company owned by the Tel Aviv Jaffa Municipality and its conscientiousness is to uphold the city’s eye catching exquisiteness to inward bound overseas as well as inner tourism. Tel Aviv Jaffa has been called "the city that never sleeps" due to thriving Tel Aviv Jaffa nightlife, young atmosphere and 24-hour culture.