One such new player that has emerged in the market is HathMe food delivery service. It is a promising food delivery app that offers a variety of benefits to the restaurant owners or merchants in the NCR region, where it is currently strengthening its grip. While there are plenty of food delivery apps in existence in India, Hathme has made it a point to have its name known in the market. Hathme is not delusional in doing so. It has indeed planned out a strategic pathway to success, which is already evident from the benefits it is providing. The launch of HathMe is greatly benefiting merchants in the NCR region, since HathMe offers a free food delivery service for merchants and only takes a commission of 20% at maximum. Registration for merchants on the HathMe food delivery app is free as well. It has also made GST optional for merchants. HathMe is doing all the hard work and simplifying the entire process so the merchants in NCR can get full benefits. If all of this was not enough already, HathMe allows its merchants to draw their earnings every day, four days after their registration on the platform. • Most widely used in Delhi, Faridabad, Ghaziabad, and Noida • Launched in NCR • Launch Date: September 2023