Herb & Lou’s takes the hard work and time out of making Brilliantly Crafted Cocktails. Herb & Lou's Mixology: Herb & Lou's Mixology has done the work for you. Enjoy a Brilliantly Crafted Cocktail no matter who is making it or where it's being made. Let Herb & Lou's Mixology make your cocktail perfect every time. Herb & Lou's non-alcoholic formulations instantly convert your spirit of choice into a masterpiece of mixology that you’ll be happy to serve and even happier to drink. We use all natural juices, herbs and flavors in our formulations. Our goal was to recreate your favorite cocktails and enable you to enjoy them at local venues, sporting events, theaters, bars, clubs and restaurants. We wanted to do so without being overly sweet or syrupy. Herb & Lou's makes it simple to achieve perfection by eliminating the guesswork and measuring of multiple ingredients. It also eliminates the need to stock costly esoteric ingredients. In classic style, Herb & Lou's doesn’t water down your cocktail. Rather, it brings it to life and is easy & cost-friendly every time. DEMOGRAPHIC: Herb & Lou's is targeting the "on-premise" client who enjoys a handcrafted cocktail, but the bar/venue they patronize doesn't have the know how or ingredients to craft it. With Herb & Lou's, no matter which bar/venue you decide to attend, you can be rest assured that your cocktail will be perfect every time. It does not matter where your drink is being made or by whom it is being made by, it will come out the same every time! DIRECTIONS: Simply measure out 1 ½ oz (about the size of a shot) of Herb & Lou’s Mixology with 3oz of your spirit of choice. For a martini preparation, place in a shaker with a handful of ice, shake, pour and enjoy. Cocktails can also be enjoyed on the rocks.