Rusty Squire is the founder of the Heart Rate Watch Company and was the first skier in history to ski more than 300,000 vertical feet in one day when he set a world record at Big Sky, Montana making 220 runs by helicopter to raise money for kids with cancer. Rusty is a former member of the U.S. Ski Team, a three-time NCAA All-American, and a former national caliber cyclist and triathlete. Our Goal Is Simple: To provide you with the highest quality customer service and to answer your questions personally, so that you get the right product that will best fit your needs. In fact, we don't outsource any customer service and most of the time when you call you'll probably get Rusty on the phone. This way you can get your questions answered in real-time by an expert who has been a world-class athlete and knows both physical conditioning and the products backwards and forwards. Too many American businesses don't feel this way about customer service - sad, but true. So, they send you to a foreign country where you get put on hold, can barely understand the other party, and when you do get a live person they perhaps are not that well versed in the topic at hand. We believe customer service starts at the top and stays there. It is a unique approach in today's cost-cutting world, but we feel the extra effort is worth it because we get to stay close to you - our valued customers. It's extra work for us but we think you are worth it!