Firefly e-Ventures Ltd., a 100% HT Media subsidiary, focuses on creating and building brands and businesses in the Internet media space. Firefly aims to combine Hindustan Times’ 84 year old legacy as one of India’s largest and most respected names in the media industry, with the innovation and energy that characterize the Internet space. Compelling product ideas, creative use of design and intuitive user interface, backed by a knowledgeable sales force and customer service are the hallmarks of Firefly products. Managing offerings such as Shine.com, Hindustantimes.com, Livemint.com, Desimartini.com and HT Mobile, Firefly spearheads HT Media’s foray in the new media space