How to grow internet leads with pay per click advertising Leads in online business are your new potential customers – there is no other shorter or better description. When looking for ways to build new leads for your online business one thing that holds top spot is PPC (Pay Per Click) advertising. Advertising through Google's AdSense (AdWords as it was called earlier) or social media websites can be helpful in drawing a lot of attention to your website but it as well may be too random traffic for successful new leads creation. What you really need is a way to get targeted traffic which is easily convertible into new leads – this is possible with SupportingAds.com. When “buying” traffic from Google through their PPC advertising system you'll certainly be able to reach out to wide audience since the whole AdSense method is based on keywords which means anyone typing in the keyword you have chosen for your advertising campaign will be “offered” a click. The truth is, most of clicks that come in this way probably won't be from people interested in what you have to offer since people using search engine usually need some sort of specific information that may or may not be connected to service or product of your advertisement. On the other hand the keyword you have selected might be connected to the searched information. When looking at things in this way, you can clearly see that unless you choose a keyword (or phrase) that is really specific to the product or service you're advertising all those clicks can be considered as “waste” - this also means that at least one portion of your advertising budged should be considered as wasted money since you still have to pay for them and have nothing in return. Same rule applies to social media sites, although they offer different ways to limit your targeted audience (age, gender, area, interests), they still can't offer you a way to really target those who will be interested in the product or service you have to offer. There is no way to avoid “wasting” at least a part of your advertising budget on those who can't be converted into your future customers and users of your services. Now we can move on to the SupportingAds.com and their system of running advertising campaigns. Unlike Google it's not based on keywords so you don't have to worry too much about wasted clicks. It also isn't based on specific groups of people, such is case with social media sites, meaning there is no waist from this side either. It is based on websites (publishers) sorted into categories. Publishers already have traffic – people who are engaged in their content. SupportingAds system works by placing banners at publisher websites which are within the category of your product or service. To give you really specific traffic which can be transformed into new leads your advertising campaigns have textual part. This text is analyzed to best match the content of the publisher’s website. As you can guess at this point, by matching your product or service description in textual form to the content of publishers websites you can really get really specific kind of audience which in contrast to what you'll be getting from Google or anywhere else can be easily engaged in your own content, product or service description. This is only way to cut down on all those wasted clicks mentioned before. You may expect high price for this type of service but it's not really even close to what the Google's AdSense or social media sites charge. The price of clicks is low because you're not forced to compete with competition for keywords or groups of people you want to target with your advertising campaign. SupportingAds.com can give you more new leads for less money. http://breezeads.com