The iLaunch iBeacon is an online platform that provides real time context aware notifications to the user by using the free iLaunch iBeacon app for IOS and Android. It is owned and operated by Mush Bahadur, who holds 3 patents in his name (1 USA, 1 Europe, 1 UK), two of which are for the same software invention. The company is based in Sydney, Australia, and their newest innovation is the child protective device “BodiBeacon” which is designed in the UK.