Mr. Selva Sugunendran, who is an Electronic Engineer in UK, is the inventor of this concept. A person committed to quality, he is a Social Media Evangelist. He earned rich experience during his stints with business giants such as Recall, GEC and many other renowned organizations. Later he formed his own company, called Integrated Systems Software. His clients included famous names such as Rolls Royce and Lloyds of London. The rich experience that he gained through his ventures have provided him with enough impetus to analyze the concepts of Social Media and make it more lucid for a common man, by making it easy to understand its great principles.