With a growing number of daily visits to the website and telephone calls to the call center, replied to by multilingual switchboard operators in order to satisfy the vast number of international clients, the website www.initalia.it boasts excellent positioning with the search engines: in a search for a hotel in one of the main tourist cities, InItalia is always amongst the top results in Google, the most popular search engine. InItalia srl, owner of the website www.initalia.it, has dealt with hotel bookings since 1997 and whilst today it represents more than 1200 establishments including hotels, aparthotels, bed & breakfast hotels and holiday farms distributed all over Italy, its objective is to represent 2000 establishments by the end of 2007. The company was created with the aim of offering a truly useful service, both for hotel owners and for users, introducing emerging technology related to the development of Internet. The booking service is supplied to users free of charge and bookings can be made through the website www.initalia.it. or through the call center where bookings are taken by multilingual switchboard operators who reply to the freephone number 800 008 777. The website can be viewed using all of the most popular platforms (Windows, Mac, Linux) and browsers (Internet Explorer, Mozilla Firefox, Safari). The system is integrated with the main communication technologies used for the exchange of data by Internet, mail, fax and sms. The website is currently available in Italian, English, French and German, but all of the other languages will soon be catered for. Other organisations belonging to the InItalia group include www.giraitalia.it, a website for Italian events and shows and www.isolelipari.it, dedicated to tourist accommodation in the archipelago of the Aeolian Islands.