Santa Monica, California (PRWeb) August 16, 2010 – IVEE, Inc.’s new fall 2010 collection includes several new designs in luxurious and environmentally-friendly bamboo as well as a rich silk and cashmere blend. The women’s lifestyle apparel company’s new line of premium casual clothing embodies the natural elegance and polished yet effortless style of the busy contemporary woman. IVEE offers a variety of modern designs for the contemporary woman, including women’s athletic pants, green bamboo clothing, women’s tank tops and women’s sleeveless tops. A wide variety of women’s casual tops include stylish and modern tunics, wraps, cardigans, jackets and hoodies which will make any woman feel chic and well-dressed. IVEE’s bamboo fabric provides the softness of silk, is durable and breathable, naturally hypo-allergenic and anti-bacterial, while naturally preventing odors, allergies and skin irritations. IVEE’s women’s casual clothing in bamboo is uniquely thermal regulating – providing warmth in cooler weather, but allowing a cooling effect in hot weather while wicking away moisture from the skin – making each IVEE piece a perfect addition to any wardrobe year-round. “IVEE’s new fall 2010 collection represents our best designs to date with an array of perfectly fitting, elegant and truly classic pieces that are a must-have for every woman’s wardrobe,” said Mia Li, Founder and CEO of IVEE. “From our supple and eco-friendly bamboo clothing to the cozy comfort of our sleek, soft and lush silk and cashmere blend, each piece is fashion forward yet timeless. The IVEE woman demands the highest-quality modern active wear that allows her to comfortably move through her daily activities with understated elegance.” Visit http://www.iveestyle.com for more information or to shop the IVEE 2010 fall collection. About IVEE, Inc. Santa Monica, California-based IVEE is a lifestyle apparel company dedicated to creating elegant women’s casual wear and active wear. IVEE uses premium materials and eco-friendly fabrics thereby providing women with maximum comfort and style.