In 2009 Dream Big Toy Company created the Go! Go! Sports Girls after recognizing a need for a doll for girls that was age appropriate, proportioned properly, projected a positive image, and delivered a healthy message. The plush, sports-themed dolls are designed to promote self-appreciation, the benefits of daily exercise, smart eating and sleeping habits, self-esteem, and, overall healthy life-skills for girls. In May 2014, the Go! Go! Sports Girl line will introduce a series of books to accompany six of the dolls. The new books offer a fictional story based on each doll, accompanied by fun facts about the doll's favorite sport. The books will be sold separately and as a doll and book set called "Read & Play".