Century Hearing Aids sells top quality affordable hearing aids to people with hearing loss. We entered this market because people with hearing loss deserve something better than the status quo. People who are in need of hearing aids are faced with a huge problem; audiologists charging thousands and thousands of dollars for hearing aids--some companies charging $6000--$8000 a pair. We did not see how people could afford to spend thousands of dollars on hearing aids, especially when they are in their retirement years. We are building a business that provides tremendous savings to budget-conscious customers.