Despite what many people think, businesses can't get away with simply having a website anymore. Before, a website was enough to add legitimacy to your business as well as being a source to point clients towards. Nowadays, the website needs to be optimized using digital strategies. This mostly serves the purpose of staying competitive within your industry. As for how to do that exactly, the method to use is known as search engine optimization. Also known as SEO, this strategy is an organic way to rank a website on online search results pages. The best way to take advantage of this strategy is to optimize the website for optimization from the initial web design stages. If you've missed this step, don't worry as all Search engine optimization tactics can still be applied effectively.