As a well-known outdoor brand, KAILAS has been studying the development rules and characteristics of China's outdoor market in a pragmatic and rigorous manner since entering the Chinese market. It has fully recognized the importance and particularity of the Chinese market and formulated a grand and long-term China. The development plan, increase investment in the Chinese market, earnestly grasp the pace of brand development, not only pursue market share, but also strengthen its own construction, and strive to improve the reputation of products, laying a solid foundation for future development.