KOOLSKOOL is the most popular online destination for everything related to school-going children: books, sports and fitness goods, educational CDs, games, electronic gadgets, toys, and more. It was the first company to offer an affiliate model for individual schools, with the singular aim of unifying the highly fragmented school market in India. The website is known for its exhaustive offering and exciting offers for both students and institutions, besides ensuring at-the-doorstep delivery.