LifeLight Umbrella is a Toronto area distributor of the world's first collapsible umbrella exclusively designed for pedestrian life safety. Its founder and inventor has been in the life safety industry for over thirty years and was motivated to act on a long standing idea after 17 Toronto area pedestrians were struck by vehicles on a single evening. The umbrella features a flashing roof top canopy light controlled by an on-off handle switch, two layers of high visibility vehicle light reflective trim, a built-in handle flashlight to light up a pedestrians' body and a wind protection system to keep pedestrians safe while crossing windy urban corridors. The product is now distributed across the US via lifelightumbrella.com and in Canada at lifelightumbrella.ca.