Luker on Trends provides intelligence on sports, technology, the economy, and free time use so that leagues, teams, and brands can better engage with their customers. The company's Managing Partner, Rich Luker, Ph.D., founded the ESPN Sports Poll in 1994 and it is the first and longest-running national syndicated study on sports fans in America. Interviews are conducted by SSRS with a nationally representative monthly sample of 1,500 Americans age 12 and older. Interviews are offered in both English and Spanish, and data is collected 350 days per year. For the newest insights, please follow @LukerOnTrends on Twitter, LinkedIn or visit www.LukeronTrends.com.