Lux Unfiltered

LUX UNFILTERED offers body care products that connect hydration, fragrance, and beauty routines with the brand’s sun-inspired identity. Customers can find conditioning body cream, sculpting body cream, hand cream, exfoliating body polish, and shower oil, along with self-tanning products and application tools for the face and body. The body care category works alongside the brand’s wider focus on natural-looking color, suncare, skincare, and low-maintenance beauty. Founded by Sivan Ayla in 2019, LUX UNFILTERED is California-born and serves customers through an online beauty catalog. Its product assortment includes tanning face drops, gradual body creams, tanning mousse, skin tint, SPF 30 lip oil, SPF 30 body oil, moisturizer, cleansing balm, gentle exfoliator, cooling eye masks, smoothing lip tint, illuminating sticks, sets, and gifts. The brand lists its formulas as vegan and cruelty-free, and notes that they are made without gluten, parabens, phthalates, silicones, or sulfates. This body-focused angle is useful for directories that allow beauty, skincare, and personal care subcategories.