Mabish By Sonal Jain was started in 2014 by Sonal Jain Poddar and Shivam Poddar, a husband wife duo. Sonal is a NIFT graduate with extensive garment knowledge and design capabilities, Where as Shivam is a management graduate. They saw a huge gap between High End Designer Wear and Fast Fashion labels. There was a need for something in between - A designer outfit, which is very affordable. That’s when they decided to launch the brand 'Mabish By Sonal Jain'.